Designing for gold
We had the privilege of working with Double World Champion, Olympic Ski Racer, Corey Peters. We worked with him to develop and design his logo, brand identity and website.
Despite his success, Corey struggled finding sponsorship. Companies favoured the urban appeal of park and pipe athletes. Inspired by the movement and flow of slalom, we created a distinguished identity with a stylish and sophisticated appeal to differentiate him.
We wish Corey all the best with his upcoming season.