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Corey Peters

Branding a World Champion

Designing for gold

We had the privilege of working with Double World Champion, Olympic Ski Racer, Corey Peters. We worked with him to develop and design his logo, brand identity and website.

Despite his success, Corey struggled finding sponsorship. Companies favoured the urban appeal of park and pipe athletes. Inspired by the movement and flow of slalom, we created a distinguished identity with a stylish and sophisticated appeal to differentiate him.

We wish Corey all the best with his upcoming season.

Close up of Corey Peters logo design in gold foil on black card
Corey Peters business cards black with gold logo and brand identity displaying front and back examples
Corey Peters gold logo and brand identity mocked up on black stationery
Website design example Corey Peters portrait on mountain with logo on laptop with black background