Pareful
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Empowering New Parents with a Wellbeing Companion
With the brand identity and app UI already established, Pareful approached us to create a web experience that would serve as a seamless bridge to the app.
THE CHALLENGE
While the app UI was finalized, it was still in development, with features evolving. Pareful’s goal was to leverage the web platform to highlight the app’s unique features, provide users with a glimpse of the app experience, and establish the website as a playful, supportive companion aligned with their brand. They also wanted the site to drive downloads by showcasing the app’s value to both individuals and businesses.
THE STRATEGY
Our goal was to create a digital experience that brought the Pareful brand to life online by adding colour, animation, and interactivity to convey a sense of playfulness and support. We focused on showcasing key app features in an engaging way that allowed users to “experience” the app before downloading it. Additionally, we sought to build trust and demonstrate value for businesses with a dedicated calculator tool that outlined the benefits of providing Pareful to employees.
THE solution
The website featured an animated and interactive hero section that walked users through the app’s main features, creating an engaging first impression. Playful animations conveyed warmth and energy, perfectly aligned with Pareful’s brand tone. An interactive calculator was developed for businesses, enabling them to calculate the potential benefits of offering Pareful to employees, positioning the app as a valuable workplace wellbeing initiative. We also incorporated dynamic UI mockups throughout the site, offering users an intuitive glimpse of the app’s interface and its key tools, effectively bridging the gap between curiosity and downloading.
Working with HNDRX was a game-changer for Pareful. They took our vision and turned it into an engaging, playful web experience that perfectly complements our brand. Their attention to detail and ability to push creative boundaries has set us up for success as we launch. We couldn’t have asked for a better partner!”
Working with HNDRX was a game-changer for Pareful. They took our vision and turned it into an engaging, playful web experience that perfectly complements our brand. Their attention to detail and ability to push creative boundaries has set us up for success as we launch. We couldn’t have asked for a better partner!”
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