Island Music

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Sticker bomb the Stradivarius and play like no one is listening

WT0051-911 MD-A1040

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When Paul became the custodian of Jersey's historic Island Music he naturally reached out to us - half way across the world. Sharing a passion for music he asked us to help with the shop branding, giving us full 'blind faith'.

THE CHALLENGE

Revamping a historic music shop for the digital age, while keeping it a welcoming stage for everyone - from 'Baa, Baa, Black Sheep' to Black Sabbath - that was our challenge. We aimed to strike a chord with all, blending tradition with innovation, and creating a symphony that celebrates Jersey's rich musical heritage.

THE STRATEGY

The core belief that guided our brand strategy was that in the world of music, every rockstar was once a beginner. Our strategy was to build an inviting, inclusive space that celebrates the journey of learning and the joy of music with a little bit of defiance. We aimed to transform the shop from a mere store into a vibrant community hub, where every strum, every note, and every beat is a testament to the universal language of music. Because here, everyone deserves to be heard.

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THE solution

In crafting the brand identity, we danced with the dualities of tradition and defiance. We paid homage to history, drawing inspiration from vintage typography and old-school lockups. We infused the brand with a rebellious spirit to reflect Paul's personal passion for music. We introduced a grungy, texture-filled aesthetic and grainy black and white photography. The result was a brand identity that harmonised the nostalgic charm of a bygone era with the raw energy of youth.