born from listening to Jimi Hendrix & drinking Hendrick's Gin. In a stroke of utter genius, we removed the vowels & here we are*
* just to be clear – we've refined our process since then.
We're a team of ex-agency GRAFTERS who have come together to make great things for great people. We're passionate about creating memorable work that makes a real difference.
Our values
01
Logic leads revolutions
To break the mould, you need strategy. We weave strategy with creative thinking to help brands level up.
02
WE DON’T believe in FAKE
We build client relationships that we genuinely value. When things click, it’s better for everyone.
03
PROGRESSIVE THINKING IS WHAT MAKES THE WORLD A BETTER PLACE
We’re open-minded and free thinking. if we couldn’t change our own perceptions, then how could we change the perception of a brand.
04
We call ourselves The Department of Wasted Talent
It’s an ode to our previous agency days where we were just a corporate cog. Now, our creative freedom allows for the most original, bespoke solutions. It’s a win for us and a win for you.
05
We’re pASSIONATE, DETERMINED AND HARDWORKING
...but we value longevity. We avoid burnout by taking time to go surfing and immersing ourselves in our small-town community. This means you get the best version of us, always.