Renorm
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When normal isn't normal something needs to change
Venture capital is an industry that prioritises growth potential and profit, which often comes at a cost. Renorm is a start up created to flip the script to purpose over profit. Empowering people for the planet.
THE CHALLENGE
It's simple, just develop a strategy and brand identity that empowers value-aligned entrepreneurs to transform communities, enhance environmental sustainability, and build a brighter future.
THE STRATEGY
Our approach embedded the concept "Invested in Change" at the heart of the brand identity. We developed a strategy that appeals to entrepreneurs and investors who are equally passionate about purpose as they are about profit. By articulating this dual investment—monetary and purpose-driven—our strategy positions the brand as a pivotal force in fostering initiatives that promise a better future, making it a magnet for like-minded venture capitalists and innovators.
THE solution
To bring our strategy to life, we developed a dynamic, bold brand that dares to lead with purpose and is committed to impactful change. The result was a striking brand identity that incorporates a subtle logotype, designed to convey both strength and approachability. We complemented this with a playful pattern and an empowering, inspirational tone of voice that distinctly positions the brand within the competitive New Zealand venture capital market.
Doing all the brand strategy work at the beginning made it really simple for us to create a brand that connects with our audience. The brand identity is so easy to use across all of our digital platforms and the response we've had from entrepreneurs has been outstanding.
Doing all the brand strategy work at the beginning made it really simple for us to create a brand that connects with our audience. The brand identity is so easy to use across all of our digital platforms and the response we've had from entrepreneurs has been outstanding.
