Aunty Frank
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Quite frankly, we’re just doing it for the kids.
Aunty Frank founder Shari Amos wanted to push boundaries in the competitive industry of digital marketing and put family first.
THE CHALLENGE
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Digital marketing is overwhelming for business owners and entrepreneurial parents. Multiple platforms and an ever changing landscape of technical jargon. Lead generation, conversion optimisation, engagement...blah blah blah. Aunty Frank set out to inspire business owners in positive environment with a playful voice.
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THE STRATEGY
Armed with cup of tea and a dream we worked with Shari to develop a strategy around what matters most, family. Using our naming framework we came up with the name Aunty Frank, a playful and friendly juxtaposition. Bringing to life our favourite Aunty who never fails to make you feel good.
THE solution
We've crafted a digital-centric identity, anchored by a bold and adaptable logo that doubles as a visual tool. Our colour scheme and primary typeface exude an approachable and dynamic vibe. To shape our visual storytelling, we've incorporated retro animations. The messaging is imbued with Aunty Frank's signature 'done-for-you' ethos, reinforcing our commitment to taking care of our customers' needs.
I knew what I wanted to create but I had no idea how to get there. HNDRX really 'GOT ME' and turned my ideas into a beautiful creative brand that I can grow. I now have a brand and website that I'm truly proud of...allowing me to be confident in the services I offer my clients.
I knew what I wanted to create but I had no idea how to get there. HNDRX really 'GOT ME' and turned my ideas into a beautiful creative brand that I can grow. I now have a brand and website that I'm truly proud of...allowing me to be confident in the services I offer my clients.
