SM22 were daring enough to challenge the traditional sports and media venture and change the way content is consumed and created. Positioning them as pioneers meant they had to change their perceptions, leave behind tradition and become their vision.

Addressing SM22's two distinct services, Amplify and Ventures, we designed individual brand marks that not only represent each service independently but also unite to form the overall brand mark, symbolizing their synergy. To enrich the brand's visual identity, we incorporated dynamic icons as supporting graphics, reflecting SM22's innovative approach. Balancing this dynamism, we opted for a simple custom wordmark, grounding the brand and ensuring accessibility, resulting in a comprehensive and versatile brand identity.