born from listening to Jimi Hendrix & drinking Hendrick's Gin. In a stroke of utter genius, we removed the vowels & here we are*

* just to be clear – we've refined our process since then.

We're a team of ex-agency GRAFTERS who have come together to make great things for great people. We're passionate about creating memorable work that makes a real difference.

Whāingaroa
Raglan
Interior of the Wasted Talent co-working space, home to HNDRX. Two islands of desks in the background with an informal space and couch in the foreground.

Our values

AUTHENTicity
Our curiosity fuels our authenticity. We seek partnerships that resonate with our ethos. If the connection is genuine and our values align, we're in. If not, we're more than willing to guide you towards a different solution.
HUMAN CENTERED
We design with people in mind, not accolades. We don’t aim to just create logos that will get awards and websites that will wow the big players. We delve deep into user experience, employing a holistic approach that uncovers a brand's core purpose.
Humility
There are plenty of agencies that prioritise pretentiousness over people. If that’s your thing, they’ll be waiting for you with corporate jargon, hefty prices and one-size-fits-all solutions. We approach every project from a blank canvas delivering a bespoke solution.
creativity
We believe logical thinking fuels creativity. We use thoughtful, strategy-led methods to discover insights and unravel the essence of a brand, then refine this until we reach something we’re all proud of.

01

Logic leads revolutions

To break the mould, you need strategy. We weave strategy with creative thinking to help brands level up.

02

WE DON’T believe in FAKE

We  build client relationships that we genuinely value. When things click, it’s better for everyone.

03

PROGRESSIVE THINKING IS WHAT MAKES THE WORLD A BETTER PLACE

We’re open-minded and free thinking. if we couldn’t change our own perceptions, then how could we change the perception of a brand.

04

We call ourselves The Department of Wasted Talent

It’s an ode to our previous agency days where we were just a corporate cog. Now, our creative freedom allows for the most original, bespoke solutions. It’s a win for us and a win for you.

05

We’re pASSIONATE, DETERMINED AND HARDWORKING

...but we value longevity. We avoid burnout by taking time to go surfing and immersing ourselves in our small-town community. This means you get the best version of us, always.

HNDRX Logo Black

Each member hails from a different corner of the globe, bringing their unique approach and style. This shared workspace allows us to swiftly adapt, learn from each other, and move at a pace that matches the speed of our clients' needs.

Creative Director

Tom Dawson

Tom Dawson

Senior Designer

Lane Fisher

Lane Fisher

Senior Developer

Chris Hustert

Chris Hustert

Emotional support

Indicators

Indicators

Office Administrator

Lisa Uphill

Lisa Uphill

we service clients globally but we work locally.  we work better together all in the same office.

Tom Dawson

Tom Dawson

Creative Director

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Tom Dawson

Lane Fisher

Lane Fisher

Senior Designer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lane Fisher

Chris Hustert

Chris Hustert

Senior Developer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Chris Hustert

Indicators

Indicators

Emotional support

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Indicators

Lisa Uphill

Lisa Uphill

Office Administrator

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lisa Uphill